In general, under the new normal of the economy, the uncertainties faced by rubber products have increased. In the future, we need to cut in from multiple aspects, truly improve our comprehensive competitiveness, and work hard to be specialized and strong. Specifically, rubber product companies must first strengthen brand cultivation, establish brand awareness, continue to strengthen the research and development of independent products, and promote the progress of common technologies in the industry. At the same time, we should pay attention to talent training, formulate talent training plans, and continuously introduce high-end talents and compound talents.

Secondly, strengthen industry self-discipline, standardize industry behavior, promote the construction of a standardization system, and avoid vicious competition. In this regard, modern information technology can be used to establish an information system to promote the orderly and healthy development of the industry.

Third, production is developing in the direction of specialization and specialization. my country's rubber product companies are mostly focused on short-term interests, ignoring their own characteristics and strengths, and failing to highlight their competitive advantages, which is not conducive to long-term development. Therefore, while pursuing short-term economic benefits, we must promote specialized and special production to achieve long-term development.

Fourth, strengthen technological innovation and industrial chain integration, and improve the construction of technological innovation platforms. Technological innovation is the foundation for the survival of any industry, and the rubber products industry is no exception. Strengthening technological innovation and industrial chain integration, promoting basic research and application of results, and improving the construction of technological innovation platforms can promote better development of the rubber products industry.

Fifth, promote the development of green rubber materials and circular economy. Environmental protection is an inevitable topic at present. Therefore, rubber product companies need to increase the research and development of green materials, develop materials and processes that can reduce energy consumption, save resources and reduce environmental pollution, and promote ecological models and circular economy development.

Sixth, accelerate information construction and realize information sharing. In the Internet information age, traditional sales methods are facing challenges. Rubber product companies should make corresponding adjustments and optimizations, accelerate information construction, obtain more relevant information at home and abroad, and realize industry information sharing.

Finally, unify energy consumption standards and actively respond to energy conservation and emission reduction. Energy conservation and emission reduction is the current trend of social development and the basic requirement for the survival and development of the rubber products industry. Only by actively responding to energy conservation and emission reduction can the healthy and sustainable development of the industry be guaranteed.